New Visitors Guide


The Au Sable River Valley Business Association is excited to announce that ROOST has released a new Whiteface Region Visitors Guide.   The Whiteface region includes Upper Jay, Jay,  and the Au Sable Forks area. The guide includes great information on our local area and is available at our local businesses as well as at the Town of Jay Community…


ANCA: Building Welcoming & Belonging in the Workplace

ANCA at Dewey Mountain Recreation Center, Saranac Lake, NY Are you ready to create a space of welcoming and belonging in your workplace? Are you seeking ways to attract and retain diverse talent, and understand the needs of your expanding clientele? Join the Adirondack Diversity Initiative and the ANCA Center for Pandemic Response in an entry-point exploration using different…


June Business Showcase

warrior remedies at Jay Day

Bring your Spouse, a Friend – Everyone is Invited!! Warrior Remedies, Jay NY Au Sable River Valley Business Association Tuesday, June 14th, 2022 – June’s Business Showcase!   Meet Eleri Smith, Warrior Remedies  Eleri grew up in North Wales, UK and moved to the USA in 2019. Eleri trained as a clinical herbalist in the UK, and has been…


May Business Showcase

Au Sable River Valley Business Association Invites You!! Meeting in Person,  Tuesday, May 10th, 2022 at the Tahawus Cultural Center! Meet Collin McCullough, Northern Insuring Agency. Our monthly Business Showcase events are open to everyone, and are a great opportunity to learn more about our local business owners and how their business’s tie into the local economy. read more



whiteface Region Ad Guide Logo pic

Regional Visitor’s Guide Advertising The Regional Office of Sustainable Tourism (ROOST) in partnership with the Au Sable River Valley Business Association is offering advertisement opportunities in a new Regional Guide for the Whiteface region, including Wilmington, Jay, Upper Jay, and Au Sable Forks. See ad guide with prices  – the price for the ad includes professional ad development if…


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