News and Announcements



The Au Sable River Valley Business Association is excited to be attending Jay Day this Saturday, August 13th, 2022, from 10am to 4pm!   Please visit our table for some great raffle prizes: Basket of Lottery Tickets donated Cooper + Moonstone   Basket of a Cutting board, bottle of wine, maple syrup, coffee and ADK chocolates truffles donated by…


New Visitors Guide


The Au Sable River Valley Business Association is excited to announce that ROOST has released a new Whiteface Region Visitors Guide.   The Whiteface region includes Upper Jay, Jay,  and the Au Sable Forks area. The guide includes great information on our local area and is available at our local businesses as well as at the Town of Jay Community…


ARVBANY’s First Newsletter!

Au Sable River Valley Business Showcases

Welcome Everyone to ARVBANY’s 1 Issue! ARVBANY is very excited to launch its monthly newsletter which will inform and hopefully inspire. In this issues, you will find information on our upcoming Business Showcase, Welcome New Members and share ARVBANY’s membership. We would also like to share with you our 1st Member Spotlight – Sue Young at Young’s Studio &…


June Business Showcase

warrior remedies at Jay Day

Bring your Spouse, a Friend – Everyone is Invited!! Warrior Remedies, Jay NY Au Sable River Valley Business Association Tuesday, June 14th, 2022 – June’s Business Showcase!   Meet Eleri Smith, Warrior Remedies  Eleri grew up in North Wales, UK and moved to the USA in 2019. Eleri trained as a clinical herbalist in the UK, and has been…


May Business Showcase

Au Sable River Valley Business Association Invites You!! Meeting in Person,  Tuesday, May 10th, 2022 at the Tahawus Cultural Center! Meet Collin McCullough, Northern Insuring Agency. Our monthly Business Showcase events are open to everyone, and are a great opportunity to learn more about our local business owners and how their business’s tie into the local economy. read more



whiteface Region Ad Guide Logo pic

Regional Visitor’s Guide Advertising The Regional Office of Sustainable Tourism (ROOST) in partnership with the Au Sable River Valley Business Association is offering advertisement opportunities in a new Regional Guide for the Whiteface region, including Wilmington, Jay, Upper Jay, and Au Sable Forks. See ad guide with prices  – the price for the ad includes professional ad development if…


Local Tourism Trends: A Conversation with ROOST


Local Tourism Trends: A Conversation with ROOST Join ARVBA on April 5th, 2022 @ 6:00 pm – 7:00 pm, for this special virtual event. Presented by ROOST, and Hosted by ARVBA. What we plan to discuss: – Local economic trends pertaining to the Au Sable River Valley, including occupancy tax collection and summer travel expectations. – The Whiteface Region re-branding,…